Why just put a single advertisement on air when you can put several hundreds at the same time? Why make actors talking when there are men randomly taken from the streets who will speak the best? La Boulangère is taking a new turn. On June 5, 2017, La Boulangère arrives on TV with 285 ads, all unique, featuring as many real men as apologies to their wife for not doing enough at home.
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Commercial Director:Jean-Baptiste Herman
Art Director:Gabriel Bonnefond, Romain Martineau
Account Executive:Fanny Kemp
Production:Raise Up Films