Kamasutra: Race Horse, Greyhound

June 22, 2017Filed under Print and Health, Beauty
Kamasutra: Race Horse, Greyhound 1
Kamasutra: Race Horse, Greyhound 2

In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.

Advertising Agency:FCB Interface, Mumbai, India
Creative Director:Robby Mathew
Art Director:Vipul Salve
Copywriter:Rakesh Menon
Illustrator:Cocktail Arts Co.
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