30 Millions D'amis FOundation: #donotabandon

June 17, 2017Filed under Film, Public Interest, NGO and Pets
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30 MILLIONS D’AMIS FOUNDATION CONTINUES FIGHTING AGAINST ABANDONMENT Just before the summer holiday departures and at a time where 60 000 pets are abandoned each year, the Foundation goes back campaigning with Buzzman in a gripping movie. 

With more than 40 million views, and ranked 4th of YouTube’s most popular ads in France, 30 Millions d’Amis Foundation barked loudly last year! Directed by Vincent Lobelle, this new movie shows a man helping an abandoned dog out of a forest... 30 Millions d’Amis Foundation would have wished to tell you this story. But this is the truth : it takes nothing for this same man to turn out to be a coward, guilty of abandonment. 

The sad reality is that abandonment is highlighted here with a reversed editing allowing the same images to tell two different stories. The movie will be broadcasted on TV and online starting June 15th. During the summer, to reinforce the awareness message, a print campaign will be displayed all around France.

Advertising Agency:Buzzman, Paris, France
Creative Director:Georges Mohammed-Cherif
Art Director:Louis Audard
Copywriter:Tristan Daltroff
Vice President:Thomas Granger
Associate Director:Julien Levilain
Assistant Artistic Director:Edouard Jacquelin
Head Of Account:Xavier Devaux Landragin
Head of PR & Communication:Amélie Juillet
PR & Communication Assistant:Victoria Morin
Production:Insurrection Paris
Sound Production:Schmooze
Director:Vincent Lobelle
Producer:Charlotte Lepot
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