Ikea: Frakta Collection

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We simply printed a set of lines on the inside of each FRAKTA bag turning it from “just” a bag into a product with endless possibilities. It’s pretty much reflecting what the entire product range of IKEA promises. People were now able to turn the bag into items like a baby bib or an apron, picnic mats and even fun items like pet raincoats and camel mounts.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Executive Creative Director:Ramzi Moutran
Creative Director & Copywriter:Sascha Kuntze
Associate Creative Director:Juliana Paracencio
Design Director:Irfan Ghani
Designers:Irfan Ghani, Hyunseo Yoo
Illustrator:Hyunseo Yoo
Agency Producer:Tamara D'Costa
Account Director:Bernard Abou Nader
Production:Toil & Tinker
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