Desabafo Social: #SearchForEquality

May 08, 2017Filed under Print and Public Interest, NGO
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Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, and iStock Photos.

Advertising Agency:WE, São Paulo, Brazil
Creative Director:Ricardo Sarno, Ana Castelo Branco, Luis Constantino
Art Director:Douglas Reis, Cristiano Rodrigues
Copywriter:Vitor Medrado, Murilo Israel
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Editor:Ebson Clarindo, Amanda Campos
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