Desabafo Social: Let's talk about your search algorithm

May 03, 2017Filed under Online and Public Interest, NGO
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Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos.

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.

Advertising Agency:WE, São Paulo, Brazil
Chief Creative Officer:Guy Costa
Creative Director:Guy Costa
Creative Directors:Ricardo Sarno, Ana Castelo Branco, Luis Constantino
Art Directors:Douglas Reis, Cristiano Rodrigues
Copywriters:Vitor Medrado, Murilo Israel
Producer:Juliana Emeric
Editors:Ebson Clarindo, Amanda Campos
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