After having revealed its new advertising signature "Because finding a new job again can’t depend on a silver lining" on December 2016, Tissons la Solidarité (Weave for Solidarity) is launching its first communication campaign with Publicis Conseil in charge of creation, and Caméra Subjective responsible for the production.
It is through a job interview supported by the godmother of the network, Mathilda May and under the supervision of the producer director Jérome Bonnell, that Publicis Conseil stages all the stereotypes that these women must endure when they try to reintegrate the working world. Made as a "short advertising film," like a film scene to denounce all the clichés about these women.
Tissons la Solidarité (Weave for Solidarity) is an association that fights against the precariousness of women by providing them concrete and effective support in order to allow them to return to a sustainable job. If the association tackles this subject today, it is to change the image of these women, often set aside due to a life accident, sucked into social stereotypes, but not less competent than others.
Executive Creative Directors:Olivier Desmettre, Fabrice Delacourt
Art Director:Raphael Halin
Ad Assistant:Lucie Puybonnieux
Account managers:Caroline Darmon, Lou Leproux
Production House:Caméra Subjective
Production Director:Jérôme Schwab