Road Safety Authority France: The Virtual Crash Billboard

April 26, 2017Filed under Media and Public Interest, NGO

Serviceplan held an unprecedented field operation in Paris on March 22 to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.

The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.

Advertising Agency:Serviceplan, Paris, France
Chief Creative Director:Hervé Poupon
Creative Director:Daniel Perez
Art Director:Francois Lesaint
Copywriter:Benjamin Coche
Tv Producer:Renaud Chabert
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