Serviceplan held an unprecedented field operation in Paris on March 22 to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.
The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was displayed.
Chief Creative Director:Hervé Poupon
Creative Director:Daniel Perez
Art Director:Francois Lesaint
Tv Producer:Renaud Chabert