Renault Scénic: Temporary Cinema

April 20, 2017Filed under Media and Automotive

Renault brings Art Cinema in the heart of urban mobility. Specifically, with "Ningyo" by Gabriele Mainetti, an interactive and modular short film presented earlier this year at the 73rd Mostra Internazionale d’Arte Cinematografica di Venezia. The short film was born from the Publicis' idea of creating a motion piece that could reflect the modularity of the new Renault Scénic. It has been screened for 5 days in a Cinema Box installed by Apload in Cipro underground stop in Rome. The underground network has been extensively covered by a massive media plan definied by OmnicomMediaGroup and realized by IGPDecaux. The Temporary Cinema has been coupled with an interactive totem allowing passers-by to match all modules directed by Mainetti. Beyond the steady concept of Temporary Store, the Temporary Cinema boosted Renault Scénic top features and conveyed the passion for Motion Picture of the French automotive firm.

Advertising Agency:IGPDecaux, Italy
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