Kérastase: Your Hair on Monday

April 20, 2017Filed under Film and Health, Beauty
views
0
comments

Touching, twisting, tousling – in the film we meet a number of characters going about their daily routines, and expressing their feelings through these gestures on a Monday morning commute. The playful content takes Kérastase to a bold, hyper connected millennial audience and communicates the brand’s connection to and understanding of the young urban woman’s life. To capture a global picture, filming took place on the underground system in three different locations: New York, Paris and Tokyo.

Advertising Agency:AKQA, Paris, France
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|