Premier League: Team NonBinary


In the U.K, the equality act of 2010 protects the rights of trans people but only include those transitioning from male to female, or the other way around. Non-binary people are not included. Team NonBinary is a fictional soccer team bringing visibility of non-binary people to soccer-fans all over the world by tracking the social media campaign just like real teams in Premier League. By making the problem literally as important as following Premier League, millions of fans can show their support by tweeting #TeamNonBinary and together bring that support all the way to the U.K. parliament.

Advertising School:Miami Ad School, San Francisco, USA
Art Director:Thomas Nguyen
Copywriter:Hampus Elfström
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