Napapijri: The Secret Collection

February 17, 2017Filed under Media, Outdoor and Fashion, Clothing, Footwear
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PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way.  We launched "The Secret Collection". A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city. 

Advertising Agency:Dude, Milan, Italy
Executive Creative Directors:Livio Basoli, Lorenzo Picchiotti
Art Director:Luca Riva
Copywriter:Nicolò Carrassi
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