PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection". A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city.
Executive Creative Directors:Livio Basoli, Lorenzo Picchiotti
Art Director:Luca Riva