UPS: Worldwide Troops

December 27, 2016Filed under Print and Other
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UPS is known to be one of the most reliable shipping companies who deliver worldwide in over 220 countries. We wanted to exaggerate that point by placing flag badges on their uniform resembling the ones soldiers earn when they return from a foreign country. This way we want to communicate that UPS is so international, that abroad doesn't seem so broad anymore.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Art Director:Joao Magalhaes, Arthur Amiune
Copywriter:Evelyne Wyss
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