For most people, refugees children are just a news headline. These children, however, used to have lives similar to ours. Their toys can attest to that. People cannot identify with what they haven't experienced. Refugee children are nothing but a headline for some and a statistic for others. We want to humanize them, which is only possible by sharing their stories. IDEA Toys will come to life on the doorsteps of different landmarks in New York City., reporting tales of a happier time prior to the war with their owners.
Art Director:Hellen Caballero
Copywriter:Vasundhara Sharma, Imen Soltani