Try a smoother journey. Ford Trucks with automatic gear.
Truck drivers spend hours - sometimes days - on the road. But in Brazil, the poor conditions of the highways are a major problem for anyone who drives a truck. To become more competitive and in line with the truck driver’s wishes, Ford launched Torqshift, the line of trucks with automated gear shifting. This new option of gear shifting turns the trucker’s journey much more smoother.
Executive Creative Director:Vico Benevides
Creative Director:Rodrigo Strozenberg, Arnaldo Boico
Art Director:Lucas Blanco, Mauricio Tonon
Account:Rodolfo Luz, Matheus Trigo
Media:Rafael Pascoal, Leandro Fonseca, Felipe Lopes, Monique Reis
Planner:Dorian Dack, Fernando Takey, Mariana Fortti
Producer:Luana Aghata Agency