Volkswagen: #PinkBeetle

September 30, 2016Filed under Film and Automotive
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This is the first vehicle to be named after a hashtag (#PinkBeetle) and was developed based on user-generated social conversation.

Executive Creative Director:Zach Goodwin
Copywriter:Zach Goodwin
Art Director:Maggie Gaudaen
Planner:Nicole Wyche
Senior Producer:Margot Mausner
Project Manager:Ally Montemurro
Account team:Mike Giangreco, Eric Shutt
Production Design:Paul Dunbar, Spencer Joynt, Alyssa Morrison
Director:Zach Goodwin
Production Company:ISL
Postproduction:ISL
Editing House:ISL
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