A woman’s journey against inequality requires superhuman strength and fortitude, the same qualities required to complete a marathon. In fact, women have been running an extra mile all their lives. At work, they fight against the wage gap and the glass ceiling. In sports, they fight discrimination. Women everywhere fight stereotypes. Which is why, while the marathon is the perfect metaphor for a woman's race to equality, 'The Extra Mile' reflects the real journey. A journey we don’t talk about. With The Extra Mile, Always will start a conversation about where gender equality truly stands today.
Art Directors:Shanth Kothot, Trupti Pendharkar
Copywriters:Joseph Thomas, Rushad Patel