#donotabandon Each year in France, almost 100 000 animals are abandoned, including 60 000 during summertime. Before summer break, the “30 Millions d’Amis” (French for “30 million friends”) Foundation launches a campaign against this predicament, made by Buzzman Agency, assisted by MEC Media.
Raising awareness is one of the missions of the 30 Millions d’Amis foundation. Officially recognized to be of public utility, the foundation fights against violence towards animals, such as mistreatment or abandonment. The recognition of animal sensitivity by the French Civil Code was its big victory of 2015. To highlight this sensitivity, the 30 Millions d’Amis Foundation has bet on emotion. A powerful video is indeed at the center of its 2016 campaign against abandonment.
Directed by Vincent Lobelle, the film shows the paradox between the unconditional fidelity of the animal, ready to brave the elements for his master; and the cowardice of some humans capable of abandoning their “best friend”. ￼￼ This moving and harrowing movie portrays our pets through their unerring love and devotion towards their owners.
The direction, which relies on a series of flashbacks, adds a particularly striking dimension to the message. The film will be broadcasted starting June 15th on the internet, June 19th on French TV, all through the Euro competition.
President and Executive Creative Director:Georges Mohammed-Cherif
Associate Director:Julien Levilain
Creative Directors:Louis Audard and Tristan Daltroff
Artistic Director and Copywriter:Louis Audard and Tristan Daltroff
Artistic Direction Assistant:Jennyfer Arduin
Account Director:Xavier Devaux Landragin
Communication and PR Managers:Amélie Juillet, Clara Bascoul-Gauthier
Head of Production TV & Print:Vanessa Barbel
Production:Assya Mediouni, Insurrection • Paris Director: Vincent Lobelle
Music synchronisation:Fred Schindler