Where will you watch tomorrow’s UEFA Champions League final? At home alone or somewhere with friends? A consumer research by Heineken showed that contrary to expectations, 70% of men watch UEFA Champions League games by themselves.
Heineken Bulgaria gave them a reason to enjoy the game together. A 8x12m interactive screen entitled The Jigsaw plays the game for football fans in downtown Sofia... but only if they watch it together with friends.
The screen is separated into 80 pieces each connected to one out of 80 chairs. Motion sensors are activated once a seat is taken and the corresponding part of the screen lights up.
Creative Director:Momchil Zakhariev
Art Director:Alexander Antonov
Additional Credits:DOP: Ivan Moskov