Each poster featured a popular SOHO business with a hidden 'vinyl' twist. Stores selected the poster most relevant to them, wrote their names on it to show they support the day and put them up to tell their customers where all of SOHO's record stores are.
Creative Director:Dave Dye
Art Directors:Senan Lee, Pansy Aung
Copywriters:Senan Lee, Pansy Aung
Illustrators:Toby Leigh, Jordan Cheung, Dave Anderson, Paul Bower, Chris Galvin Cartwright, Dave Dye
Photographers:Ed Thornton, Daisoo Lee, Senan Lee, Katie Duncan