Dell: Play through

March 16, 2016Filed under Online and Electronics, Technology
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Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”

Advertising Agency:Y&R, New York, USA
Chief Creative Officer:Leslie Sims
Global Executive Creative Director:Christian Carl
Creative Director:Mike Spiegel, Cynthia Wang
Copywriter:Mike Spiegel
Art Director:Cynthia Wang
Head Of Design:Hamish Mcarthur
Associate Design Director:Jason Borzouyeh
Director of Interactive Activation:Catherine Patterson
Executive Integrated EP:Sam Cernichiari
Assistant Producer:Brittany Hager
Director Of Marketing:Diana Melton
Assistant Account Executive:George Rainaldi
Director Creative Technology:Craig Elimeliah, VML
Senior Development Engineer:Josh Wolf
Senior Project Manager:Andrea Rey
Production Company:Mediamonks
Strategic Partner:Foursquare
Head of Marketing Partnerships:Justin Breton
Chief Marketing Officer:Kinjil Mathur
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