Britanico English Institute: Power Project

March 15, 2016Filed under Media, Outdoor and Education
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When latinos hear a word in english, it acquires a certain importance and unconsciously influences our perception positively. We decided to demonstrate this by challenging our senses in a social experiment.

Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Tin Sanchez, Fernando Iyo
Creative Director:Tony Cruz, Renato Martinez
Art Director:Tony Cruz, Javier Montoya
Copywriter:Renato Martinez, Tomas Alzamora
Account Director:Carla Wilson
Agency Producer:Leicy Marquez
Production Company:Rebeca
Director:Miqy de la Barra
Assistant Director:Matias Gutierrez
Producer:Alejandro Noriega
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