It’s a worldwide problem that’s extremely prevalent in the Arab World – texting and driving. Using the lock screen common to all smartphones, this series of ads tell a simple, yet effective story of the dangers associated with taking your eyes off the road to unlock your phone – this sends a hard-hitting message that highlights these potential consequences.
Executive Creative Director:Mark Lewis
Creative Director:ZorZi El Hoyek
Art Director:Patrik Khalil
Account Director:Ziad Ghawi
Post Production:Magma Image Brazil