Mobily: The Lock Screen

February 22, 2016Filed under Outdoor, Print and Public Interest, NGO
Mobily: The Lock Screen 1
Mobily: The Lock Screen 2
Mobily: The Lock Screen 3
Mobily: The Lock Screen 4

It’s a worldwide problem that’s extremely prevalent in the Arab World – texting and driving. Using the lock screen common to all smartphones, this series of ads tell a simple, yet effective story of the dangers associated with taking your eyes off the road to unlock your phone – this sends a hard-hitting message that highlights these potential consequences.

Advertising Agency:MullenLowe Mena, Dubai, United Arab Emirates
Ceo:Mounir Harfouche
Executive Creative Director:Mark Lewis
Creative Director:ZorZi El Hoyek
Art Director:Patrik Khalil
Copywriter:Scott Turner
Retoucher:Salim Khan
Account Director:Ziad Ghawi
Post Production:Magma Image Brazil
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