TriHonda Used Cars: You can't see both at the same time

October 23, 2015Filed under Outdoor, Print and Automotive

At TriHonda, we believe that offering full service to our customers includes more than just selling the best used cars available. It's also about building relationships and ensuring our clients are safe on the road. That’s why we created a campaign to encourage drivers to keep their eyes on the road, not their device. Due to low budget, this campaign had to be simple, without the use of retouching, photography or any other costly outsourcing.

Advertising Agency:Publicis, New York, USA
Executive Creative Director:Joe Johnson
Creative Director:Jason Gorman
Associate Creative Director:Cuanan Cronwright, Josh Horn
Copywriter:Fernando Carrión
Art Director:Rodrigo Bistene
Producer:Henna Kathiya
Group Account Director:Michael Reilly
Account Supervisor:Ali Horowitz
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