Mercedes-Benz: The uncrashable Toy Cars

October 10, 2015Filed under Film, Direct Marketing and Automotive
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Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars, and delivered them to people with the highest safety demands: families. To show them live at home a system that avoids crashes – hated by kids, loved by adults.

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