Lipton Tea: Less Variety, More Tea

September 24, 2015Filed under Print and Non-alcoholic Drinks
Lipton Tea: Less Variety, More Tea 1
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Lipton can't stand out in a market saturated with sleek new tea brands offering a variety of exotic flavors. But having too many options results in unnecessary anxiety. We long for simpler times. We decided to show how comforting it can be to have a one good option versus the complexity of having hundreds.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Joanna Sjostrand
Copywriter:Carlos Arguello
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