Durex: The Durex Filter

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Kids want nothing to do with their parents during puberty, but it’s also the time when they start thinking about sex. So we created The Durex filter. The filter is a browser plug-in that parents can install on their teens’ devices. When the teens looks at sexual content online, the filter appears with a related message.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Joanna Sjostrand
Copywriter:Margaret Webber
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