Gillette: Community player

June 26, 2015Filed under Online and Health, Beauty, Pharmaceutical
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Gillette created a social media activation to surprise Argentinian fans during Copa America. Thousands of fans who supported the team through Gillette´s twitter account, received a special response. For one day, Argentinian player Sergio ¨Kun¨ Agüero, replied those tweets in the best way he knows how: with his feet.

 

Advertising Agency:Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors:Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors:Ignacio Flotta, Nicolas Vara
Account Director:Andra Papini
Account Executive:Maximiliano Beltrán
Project Manager - Digital:Maximiliano Beltrán
Production Company:La Cosa De Las Peliculas, Album
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Executive Producers:Camilo Rojas, Natalia Martin
Photograhy Director:Pablo Desanzo
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Director De Arte:Enrique Cicciari
Editor:Adrián Peréz
Post Production:Postmedia
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