WWF Japan: The Panda Font Project

May 21, 2015Filed under Design and Public Interest, NGO
WWF Japan: The Panda Font Project 1
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Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed us on a campaign to raise awareness and generate donations for the Giant Panda program. They wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Our solution: The Panda Font. A font made by Pandas for Pandas.

Advertising Agency:Ogilvy & Mather, Tokyo, Japan
Chief Creative Officer:Ajab Samrai
Creative Director:Federico García
Art Director:Akihiko Ono
Typographer:Akihiko Ono
Web Designer:JK Chekpo
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