Faada: #themostsavagecasting

May 28, 2015Filed under Film, Online and Public Interest, NGO

We made a real casting of children between 3 and 5 years for a supposed TV ad . The children had to imitate various wildlife. After we interviewed the parents and explained the conditions in which their children would work during filming. Hunger, stress, thirst, separation of mothers, electrical shocks, amputations, among others. The campaign ends with the slogan : It's true. It’s cruel. These are the conditions which wild animals used in advertising, TV and cinema, undergo.

Advertising Agency:Contrapunto BBDO, Barcelona, Spain
Creative Directors:Jofre Biscarri, Carlos De Javier
Copywriter:Emma Piquer
Art Director:Mimi Margalef
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