Coca-Cola Contour Bottle: Birthday Song

May 13, 2015Filed under Media and Non-alcoholic Drinks

The Coca-Cola Contour Bottle is celebrating its 100th birthday. As part of the celebration, Coca-Cola UK is turning the Coke bottle shape into music. To be exact, into a song called „Bottlebeats – The Birthday Bottle Song.“

In an inspired piece of sonic branding, Ogilvy & Mather Frankfurt translates the iconic Coke bottle into a completely different medium: A birthday song that looks like the Coke Bottle. Ogilvy created a song with soundwaves perfectly matching the bottle’s iconic shape by limiting and compressing the audiosignal.

The song is shared via Soundcloud and on other social media channels like Facebook, Twitter, Youtube and Pinterest to say happy birthday to everyone and celebrate together with Coke.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Creative Director:Nico Ammann
Art Director:Philipp Unterreiner, Hendrik Frey, Constantin Camesasca
Copywriter:Thorsten Buesser
Executive Creative Director:Felix Fenz
Chief Creative Officer:Dr. Stephan Vogel
Account Management:Michael Fucks, Matthias Jannke
Producer:Julia Staerkel
Technical Director:Jens Steffen
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