Recent research has proven that constant mental stimulation can delay the loss of memory with Alzheimer early stage. At that level, Alzheimer sufferers are confronted to unexpected future. To preserve their memory, they needs solutions in helping them to be continuously connected to their memories. In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them. This is a non-medical therapy that continuously exposes the patient to the past and greatly improves the patient's memory.

Advertising Agency:3SG BBDO, Tunis, Tunisia
Creative Director:Jean Louis Rerat
Associate Creative Director:Jean Louis Rerat
Art Director:Yassine Boughaba
Copywriter:Yassine Boughaba
Digital Consultant:Hamza Bouallegue
Developer:Mounir Ben Houria
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