P&G Always Mobile App: BackMeApp

April 24, 2015Filed under Mobile and Health, Beauty
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Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you.

Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Director:Francesco Bozza, Alessandro Antonini
Creative Director:Anna Meneguzzo
Art Director:Andrea Muccioli
Copywriter:Sara Rosset
Tv Producer:Laura Fappiano
Client Service Director:Joelle Rizk
Account Director:Eleni Charakleia
Account Manager:Valentina Panzera
Production House:Fabbricavirali
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