Everyday people are seeking more for what is natural. Unadulterated things: as it is just right after the harvest. The meaning of what is being completely natural has evolve to a very remote way to what really is. The Body shop goes straight to the source. with the Ibeacon App: In order to enhance the experience, an APP was created to help customers find products background, watch its production and also be notified about the news and exclusive promotions. Plus all this, a Beacon placement at stores will reinforce the whole campaign.