Nestea: Big Lemon Refrigerator

September 22, 2014Filed under Media, Promo, Direct Marketing and Non-alcoholic Drinks
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McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.

Advertising Agency:McCANN, Taipei, Taiwan
Creative Director:Paul Hung
Art Director:Wing Lin
Copywriter:Evan Fu
Photographer:Frank Cheng
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