C&A, the largest fast fashion store in Brazil, in partnership with Microsoft and Tim, surprised the market and presented the "Like Ad" project. This is the first time a company takes to the consumers through a magazine ad, the "like" button from Facebook.
The print and digital advertising allows people to interact, enjoying the favorite look, without having to activate any device. All magazines received an electronic board with specific components and a chip from Tim, who stored the information of registered persons. Thus, each 'like' resulting in a publication in the timeline of the person who interacted with the ad.
All consumers who did register on Facebook received at home an exclusive copy of the magazine, with custom made printed ad. The Ad had two buttons "like", one for each look. To choose and push the button for the favorite look, a light illuminated indicating the vote counted. Besides that, all "likes" was sent to a display that was in the Morumbi Shopping store, showing the most liked outfit.
Creative Director:Ricardo Tronquini
Art Director:Marcelo Torma, Daniel Ottoni, Mariana Ferrari
Copywriter:Marilu Rodrigues, Marcelo Siqueira, Alexandre Catarino
Account Services:Marcelo Passos, Caroline Ciarleglio, Cláudia Almeida
Digital Project Manager:Cristiane Rojas, Ana Luiza Ceolin, Diego Honorato
Media:Adrian Fergunson, Jodson Ferreira, Rodrigo Chamorro
Digital Production Company:Cricket Design
Graphic Producer:Clariana Costa, Nereu Marinho
Advertiser:Silvia Beltrame, Thais Lima, Cristina Davila, Patricia Elias, Mariana Moraes