IKEA Metod: A Blind Challange

June 12, 2014Filed under Promo and House, Garden, Pets
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The Blind Cook challenges IKEA’s most functional kitchen system ever. To prove that the METOD kitchen system from IKEA is best in the world when it comes to smart functions and organization solutions we let The Blind Cook (and Master Chef winner) Christine Ha demonstrate it in a live event. We invited guests to a secret supper club in Stockholm where Christine Ha surprised the guests by cooking a five-course menu in a brand new IKEA kitchen. The guests enjoyed the dinner in a home environment with direct insight to the kitchen, so that everyone could see how the personalized and flexible kitchen helped the blind chef to create a fantastic dinner. Since IKEA loves everything about the home, a supper club was the most natural arena for an event like this. Not only did we prove the possibilities of an IKEA kitchen, we also inspired people to invite each other to dinner more often.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Andreas Ullenius
Copywriter:Hanna Bjork
Art Director:Lars Holthe
Account Executive:Kjell Mansson
Account Director:Henrik Adenskog
Account Manager:Anna Nolendorfs
Producer:Johan Eklund
Planner:Jerker Winther
Graphic Designer:Elias Awada
Digital Designer:Jens Sjobergh
Digital Strategist:Anna Lundeborg
Assistant Account Manager:Mimmi Morén
Studio Assistant:Anne-Lie Karl
Interior Stylist:Lo Bjurulf
Photographer:Joachim Lundgren
Production Company:It´s Showtime
Brand Experience:Knock, Akestam Holst
Web Production:From Stockholm With Love
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