Hellmann's ReciTweet: #ReciTweet action beats all records on Hellmann’s Brazil Twitter page

June 14, 2014Filed under PR, Online and Food
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The #ReciTweet action on Hellmann’s Brazil official Twitter page (@hellmannsbrasil), which consisted in personalized recipes that were based on ingredients tweeted by users with the hashtag #PreparaPraMim (#PrepareForMe) without having to download any app or doing any research, achieved a record number for the page. Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the tweets posted.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
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