The #ReciTweet action on Hellmann’s Brazil official Twitter page (@hellmannsbrasil), which consisted in personalized recipes that were based on ingredients tweeted by users with the hashtag #PreparaPraMim (#PrepareForMe) without having to download any app or doing any research, achieved a record number for the page. Over the 15 days of the campaign there were more than 3 million impressions relating to #ReciTweet, 2.000 new fans and approximately 85.000 engagements – the sum of clicks, followers, retweets and replies to the tweets posted.
