The Other Half: We are The Other Half

May 01, 2014Filed under PR, Online, Mobile, Other and Public Interest, NGO

On February 9th 2014, 50.3% of the Swiss voters expressed their desire to regulate the so called "mass immigration" by voting for a law limiting free movement of persons and workers between Switzerland and the EU. In response to this, Creativitas Regina Sit created a digital showcase of â¨contemporary Switzerland to show Europe and the world that our country is proud, mixed, open-minded and cohesive.â¨In order to give a voice to the 49.7%, Creativitas Regina Sit created digital tools to amplify their discontent and break out of their disappointment, shame and silence by expressing themselves in a meaningful and creative way.

Advertising Agency:Creativitas Regina Sit, Geneva, Switzerland
Creative Director:Julien De Preux
Art Director:Julien De Preux
Additional Credits:Motion designer: Karim Merzoug
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