On February 9th 2014, 50.3% of the Swiss voters expressed their desire to regulate the so called "mass immigration" by voting for a law limiting free movement of persons and workers between Switzerland and the EU. In response to this, Creativitas Regina Sit created a digital showcase of â¨contemporary Switzerland to show Europe and the world that our country is proud, mixed, open-minded and cohesive.â¨In order to give a voice to the 49.7%, Creativitas Regina Sit created digital tools to amplify their discontent and break out of their disappointment, shame and silence by expressing themselves in a meaningful and creative way.
Creative Director:Julien De Preux
Art Director:Julien De Preux
Additional Credits:Motion designer: Karim Merzoug