Sábado, the most sold newsmagazine in Portugal, celebrated 10 years of existence in 2014.
To celebrate its anniversary we were asked to develop one, original and surprising, idea per month. In March, we decided to acknowledge the past and reinforce Sábados’ role in the future, whilst also celebrating the start of spring and global tree day. We developed a special issue, a cover made with wild flower seed paper and invited readers and challenged every school to plant this edition on the 21st of March. To communicate this edition we also developed a special outdoor. A Sábado magazine planted in real earth in the middle on Lisbon.
Creative Director:Susana Sequeira, Lourenço Thomáz
Art Director:Daniel Palma, Vasco Thomaz, Duarte Cardoso pinto
Copywriter:Sara Couto, Patricia Mariano
Account Executive:Duarte Azevedo
Producer:Martim Lemos, Duarte Lemos, Kiko Magalhaes