Due to the increase of abstention and corruption on elections day, we were asked to create an ad in which we encourage people to vote and regain their believe in this election process. That's why we created an interactive banner that had an eye detection system, which could identify when people had their eyes closed or open. This way we where able to recreate the behavior of corrupt politicians and create awareness in people towards corruption and the importance of voting with full knowledge of the candidate.
Chief Creative Officer:Mauricio Rocha
Executive Creative Director:Tito Chamorro, Juan Alvarado
Creative Director:German Zuñiga, Diego Suarez
Art Director:Henry Neira
Copywriter:Jairo Rubiano, Daniel Gomez
Digital Production:Wunderman Colombia