IBSR / BIVV Go for zero: What if you were invited to your own funeral?

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Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this "slight" speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.


Advertising Agency:20something, Brussel, Belgium
Creative Director:Benoît Vancauwenberghe
Account:Bram Van Buynder
Art Director:Jean-Pol Lejeune
Copywriter:Quentin Watelet, Birgit Fonteyn
Director:Olivier Auclair, Robert Van Donge
Film Production Company:Zoom Production
Additional Credits:Céline Speeckaert, Thomas Horman, Jonathan Marchal, Pop-Up talents
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