ATX Bahia Organ Donation: Almost

April 04, 2014Filed under Film, Online and Public Interest, NGO
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When Propeg was tasked with helping ATX Bahia raise awareness of and agreement from people in Brazil to donate their organs, we went about marketing it in a new way. Propeg tapped into the insight that by giving an individual your organ, you are giving them a second chance and, often, narrowly miss death. So we created a spot showcasing real individuals in real situations where they narrowly missed death themselves.

Advertising Agency:Propeg, Salvador, Brazil
Executive Creative Director:Ana Luisa
Creative Director:Fabiano Ribeiro
Art Director:Lenilson Lima
Copywriter:Ana Luisa, Fabiano Ribeiro, Lenilson Lima
Production Company:
Nove90
Producer:Juliana Leonelli
Account Director:Michele Estevez, Vitor Barros
Editing:Ritmika
Sound Design:Ritmika
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