When Propeg was tasked with helping ATX Bahia raise awareness of and agreement from people in Brazil to donate their organs, we went about marketing it in a new way. Propeg tapped into the insight that by giving an individual your organ, you are giving them a second chance and, often, narrowly miss death. So we created a spot showcasing real individuals in real situations where they narrowly missed death themselves.
Executive Creative Director:Ana Luisa
Creative Director:Fabiano Ribeiro
Art Director:Lenilson Lima
Copywriter:Ana Luisa, Fabiano Ribeiro, Lenilson Lima
Production Company: Nove90
Account Director:Michele Estevez, Vitor Barros