ATX Bahia Organ Donation: Almost

April 04, 2014Filed under Film, Online and Public Interest, NGO

When Propeg was tasked with helping ATX Bahia raise awareness of and agreement from people in Brazil to donate their organs, we went about marketing it in a new way. Propeg tapped into the insight that by giving an individual your organ, you are giving them a second chance and, often, narrowly miss death. So we created a spot showcasing real individuals in real situations where they narrowly missed death themselves.

Advertising Agency:Propeg, Salvador, Brazil
Executive Creative Director:Ana Luisa
Creative Director:Fabiano Ribeiro
Art Director:Lenilson Lima
Copywriter:Ana Luisa, Fabiano Ribeiro, Lenilson Lima
Production Company:
Producer:Juliana Leonelli
Account Director:Michele Estevez, Vitor Barros
Sound Design:Ritmika
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