Rayuela Bookstore: Gabriel García Márquez, Horacio Quiroga, Milan Kundera, Dostoievski

June 23, 2009Filed under Print and Retail Services
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The General without his Labyrinth. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

The man alive. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

The bearable lightness of being. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Crime without punishment. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Advertising Agency:Mayo Draftfcb, Quito, Ecuador
Creative Director:Carlos Serrano
Copywriter:Carlos Serrano
Art Director:Andrés Santos
Other additional credits:Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
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